摘要
市场营销教学过程中如何调动学生参与课堂的积极性、培养学习兴趣、塑造学生职业技能非常重要。从高职学生的实际出发,针对市场营销课程的特色,在市场营销课程中引入体验式教学模式,能充分发挥高职学生思维活跃、乐于实践的特色和优势,规避传统教学模式的弊端,有效培养学生的专业技能和综合素养。
How to improve students＇ engagement and interest in class and train students＇ professional skills is important during the process of marketing majors teaching.Introducing experiential teaching into marketing majors teaching can help students give full play to their advantages,avoid disadvantages of traditional teaching mode and effectively train students＇ professional skills and quality.
出处
《时代农机》
2015年第12期132-133,共2页
Times Agricultural Machinery
关键词
高职学生
市场营销
体验式教学
快乐五环
合作学习
higher vocational students
marketing
experiential teaching
happy five rings
cooperative learning
