摘要
传统零售业遭遇着前所未有的困境,创新商业模式成为企业的必然选择。然而实践中企业盲目转型的情况非常普遍,这与缺乏合适的商业模式效益评估有很大关系。结合商业模式画布,运用DEA模型分析沪深零售上市公司商业模式效益,了解总体效益状况,分析无效投入的原因,比较有效与非有效企业之间的绩效差异,并进一步探索有效益商业模式,为零售实践提供理论指导和实践参考。
Combining business model canvas,this paper analyses business model effectiveness of Shanghai and Shenzhen retail listing Corporation by use of DEA method,identifies effective enterprises,and understands the overall operation situation of retail enterprise.The reasons for ineffective investment and performance differences between effective and non effective enterprises are also analyzed.Furthermore,the DEA effective business model are identified for theoretical guidance and practical reference for the retail enterprises.
出处
《价值工程》
2016年第5期38-41,共4页
Value Engineering
基金
汕头职业技术学院"创新强校工程"建设项目(STPZZ-008)
关键词
零售
商业模式效益
DEA
retail
business model efficiency
DEA effective evaluation
