摘要
移动学习的采纳对大学生合理利用碎片化时间很重要。基于UTAUT模型和结构方程模型,对某大学3个不同专业的306份问卷调查数据进行分析。结果表明,在不考虑专业的调节作用下,绩效期望和社群影响对移动学习采纳的行为意向产生显著的正影响,配合情况和行为意向对移动学习的采纳行为产生显著的正向影响,专业因素干扰绩效期望、付出期望、感知趣味性和成就价值对行为意向的影响。
It＇s very important for college students to use fragmentation time by adopting mobile learning. Based on UTAUT model and structural equation model,this paper analyzed the 306 questionnaires data about three different professions of an university,and the results show that performance expectations and community influence have a significant positive impact on the adoption behavior intention of mobile learning without considering the regulatory role of the profession; coordination and behavior intention have a significant positive impact on the adoption behavior,while profession factors interfere with the impact of behavior intention caused by performance expectations,effort expectancy,perceived playfulness and achievement value. The research results provide references for the design of mobile learning services.
出处
《镇江高专学报》
2016年第1期26-30,共5页
Journal of Zhenjiang College
基金
2014江苏省高等学校大学生创新创业训练计划省级重点项目(201410289026Z)
2015江苏省现代教育技术课题(2015-R-41404)
