摘要
近年来,以微信营销为代表的新媒体的出现打破了传统的市场营销模式,快速渗透到各行各业。作为旅游业三大支柱产业之一的酒店业也不失时机地以微信营销作为酒店营销的有力工具和广阔平台。主要阐述了微信营销的时代背景,微信营销的优势,微信营销在酒店业中的应用现状,并针对在此过程中出现的问题,提出了相应的应对策略。
In recent years, micro - channel marketing as representative of the new media appeared to break the traditional marketing model, with rapid penetration into all walks of life. As one of the three pillar industries of tourism hotel industry will also seize the opportunity of the micro- channel marketing as a powerful marketing tool for hotels and broad platform. This paper describes the background of the micro - channel marketing, micro - chan- nel marketing advantages, micro- channel marketing application status in the hospitality industry, and for the e- mergence of the problem in the process, put forward the corresponding countermeasures.
出处
《山东商业职业技术学院学报》
2016年第1期14-16,共3页
Journal of Shandong Institute of Commerce and Technology
基金
河南师范大学2015年度研究生科研创新项目"旅游目的地品牌营销战略研究"(YW201531)阶段性成果
关键词
微信
酒店业
微信营销
策略
micro - channel
hotels
micro - channel marketing
policy
