摘要
本文主要采用文献资料法和逻辑分析法对"体育赛事市场营销与媒体宣传"进行系统分析,旨在为我国体育赛事的健康发展提供合理化建议。主要结论:体育赛事市场具有良好的发展潜力与市场市值;体育赛事已经进入了商业化运作时代,媒体宣传可促进赛事营销;成功的体育赛事商业化,要合理运用媒体宣传;抓住媒体宣传渠道,扩大体育赛事营销力度。
This article has a systematic analysis on sports event marketing and media propaganda mainly using the methods of literature material and logic analysis, aiming to offer reasonable suggestions for the healthy development of sports events in China. Main conclusions： sports market has a good development potential and market value; sports events have entered into a commercial operation era, the media publicity can promote the events marketing; successful sports commercialization should use media publicity reasonably; seizing the media publicity channels to expand sports events marketing.
基金
吉林化工学院2013年科研基金项目阶段性成果(2013068)
