摘要
随机需求下由于供需无规律对商家库存管理带来压力,以网络营销下随机需求为前提,考虑了缺货损失、存货处置成本、需求概率等因素,建立随机存贮模型寻找商家最优订购批量及最优利润,通过实证分析证实模型的有用性。
Disorder supply and demand under random demand brings about pressure to business inventory management. On the premise of random demand in network marketing and taking into account the factors of out of stock loss, inventory disposal cost and demand probability, etc., establishes random storage model to find business optimal order quantity and optimal profits. The empirical analysis confirms the usefulness of the model.
出处
《湖南工业大学学报》
2015年第6期91-95,共5页
Journal of Hunan University of Technology
基金
湖南省教育厅基金资助项目(15C0438)
关键词
网络营销
随机存贮模型
随机需求
network marketing
random storage model
random demand
