摘要
文化创意产业是21世纪发展最为迅猛的产业之一。在大力发展文化创意产业的基础之上树立具有特色的城市品牌是提高城市综合竞争力的总趋势。河南省城市品牌的构建应立足河南本土文化资源,与文化创意产业发展相结合,有效提升品牌形象。
Cultural and creative industry is one of the industries that develop most quickly in 21 st century. It is the overall trend of improving the city＇ s comprehensive competitiveness to establish the cultural brand with the characteristics of the city on the basis of vigorously developing creative industries. The construction of city brand in Henan province should be based on the local cultural resources in Henan, combined with the development of cultural and creative industries, which can enhance the brands image effectively.
出处
《河南科技大学学报（社会科学版）》
2016年第1期75-78,共4页
Journal of Henan University of Science & Technology(Social science)
基金
河南省教育厅人文社会科学研究项目(2014-gh-684)
关键词
文化创意产业
城市品牌
河南文化资源
cultural and creative industries
city brand
cultural resources of Henan
