摘要
移动互联网的迅猛发展以及浅文化的诉求对文化产业的发展既是机遇也是挑战,为其发展方向提出了新的要求。因此,"互联网+文化"已然成为当下文化产业的新形态,也使得新型以互联网为平台的文化产业营销模式逐渐形成。
The rapid development of Internet and demands of superficial culture is both an opportunity and a challenge for the development of cultural industry, and it puts forward new requirements for its development direction.As a result,＂Internet ＋ culture＂has become a new form of contemporary culture industry, and a new marketing mode of cultural industry is gradually forming based on the platform of Internet.
出处
《学周刊（上旬）》
2016年第5期196-197,共2页
Learning Weekly
关键词
互联网+
文化产业
浅文化
存在形式
Internet
cultural industries
superficial culture
existence form
