摘要
剑桥大学出版社与牛津大学出版社之所以能够成为当今世界上规模最大、影响最广的大学出版社,得益于其在商业性和学术性之间游刃有余的高超能力,这是在漫长的历史发展过程当中逐步探索,缓慢形成的。两社的成功经营得益于其商业性传统、国际化发展战略、积极引进和使用新技术、先进的组织架构和管理方法。
The reason why Cambridge University Press and Oxford University Press become one of the world＇s largest university presses is that they own the ability to find a balance between commercial and academic.The ability is formed during the long history of the two presses.The successful operation of the two university presses has benefited from the commercial tradition,the international development strategy,the introduction and use of new technologies,advanced organizational structure and management methods.
出处
《皖西学院学报》
2016年第1期98-103,共6页
Journal of West Anhui University
基金
国家自然科学基金项目(71340017)
关键词
大学出版社
学术出版
剑桥大学出版社
牛津大学出版社
university press
academic publishing
University of Cambridge Press
University of Oxford Press
