摘要
读者活动品牌化需要投入大量资源去孕育和滋养,且是一个长期维护的过程。然而,公共图书馆囿于自身资源、人才、体制等约束,仅凭一己之力是难以满足读者活动品牌化发展需要。因此,图书馆读者活动的品牌化发展需要通过多样的社会合作方式,争取各类社会力量,通过不同机构间的优势互补,满足读者活动品牌化发展需求。
The branding of reader activities requires a lot of resources to be invested to breed, nourish, and also a long-term maintenance. But, due to the limited resources, the lack of talent, and imperfect system, it is very difficult for a public library to succeed in reader activities＇ branding by its own strength. As a result, public library shall cooperate in different manners,with various social forces to create complementary advantages, then further to satisfy the needs of reader activities＇ branding.
出处
《新世纪图书馆》
CSSCI
2016年第2期77-80,共4页
New Century Library
基金
浙江省图书馆学会2013年立项课题"公共图书馆服务品牌建设模式研究"(项目编号:Ztx2013B-2)研究成果之一
关键词
公共图书馆
读者活动
品牌化
社会合作
Public library
Reader activities
Branding
Social cooperation
