摘要
电子商务模式的分类标准较多,但以交易主体为依据的分类方法应用最广泛,接受度最高,而其中又以B2B、B2C、C2C、B2G模式最为常用。在电子商务流通价值凸显,我国经济进入新常态,信息技术、企业推动及政策刺激等多种因素作用下,电子商务实践领域涌现出了许多新型电子商务模式,如城市电子商务、县乡电子商务、跨境电子商务、移动电子商务等。理论来源于实践,又指导实践。从实践角度,可在继续采用电子商务交易主体分类标准基础上对标准进行细化,以交易主体所处的空间位置作为电子商务模式划分的新依据。也就是说,以城乡地理空间、国家地理空间为基础,如交易主体双方均位于城市地理空间,则归类为城市电子商务;如交易主体双方至少有一方位于县乡地理空间(县区、乡镇、农村),则归类为县乡电子商务;如交易主体位于不同国家或地区,则归类为跨境电子商务。此外,如交易主体借助移动互联网络、移动支付、移动智能终端设备,不受地理空间限制,可随时随地实现空间位移,则归类为移动电子商务。
There are many classification standard of e-commerce pattern,and transaction participant is the most common classification standard;and the classification of B2 C,B2B,B2 G and C2 C are the most commonly used ones. In the context of highlighted value of e-commerce,the new normal of China＇s economy,and the function of such factors as IT,the promotion of enterprises and stimulation of related policies,there are so many new e-commerce patterns emerging in the practical field of ecommerce,such as city e-commerce,county and country e-commerce,cross-border e-commerce,and mobile e-commerce,etc. Theory comes from practice and guides practice. The new classification is based on the spatial location of the transaction participants;it is coming from the practice;and it takes urban,county and national geographic space as the basis,e.g.,if both the participants of transaction are located in urban geographic space,than it will be classified as urban e-commerce;if at least one of the participants of transaction is located in county geographic space,it will be classified as county e-commerce;and if the transaction participants are located in different countries or regions,it will be classified as cross-border e-commerce. Besides,if the e-commerce is based on mobile internet,mobile payment,mobile intelligent terminal,the transaction participants will not constrained by geographic space,and it will be classified as mobile e-commerce.
出处
《中国流通经济》
CSSCI
北大核心
2016年第4期40-46,共7页
China Business and Market
关键词
电子商务
模式
划分
交易主体
空间位置
e-commerce
pattern
classify
transaction participants
spatial location
