摘要
论文对国外阅读推广实践进行比较分析,为我国全民阅读推广服务提供借鉴和参考,从我国阅读推广不足入手,以营销为研究视角促进我国阅读推广服务品牌建设,提出在经费保障、法制建设、创新服务和营销宣传上,加快全民阅读活动可持续发展。
Through comparative analysis of the practice of foreign reading promotion, this paper provides reference for the popularization and promotion of our nationwide reading, and makes the study based on the marketing research perspective to promote our country＇s reading promotion service brand construction, and puts forward some strategies in the fund guarantee,legal system construction, innovation service and marketing propaganda to accelerate the sustainable development of the nationwide reading activity.
出处
《新世纪图书馆》
CSSCI
2016年第3期27-30,共4页
New Century Library
关键词
营销视域
阅读推广
图书馆
特色品牌
Marketing horizon
Reading promotion
Libraries
Characteristic brands
