摘要
国外数字图书馆在宣传推广方面进行了深入的研究和丰富的实践,并皆已取得丰硕的成果,对我国数字图书馆的宣传推广具有借鉴意义。我国图书馆应积极开展相关研究及实践,从营销组合理论、标准化推广、新技术推广等方面推进宣传推广对策的制定,进而使数字图书馆的资源和服务被更多用户利用。
The digital library aboard has carried on deeply research and rich practice in the propaganda and promotion, and has obtained the rich achievement, which has a reference to digital library＇s propaganda and promotion in China. Our library should actively carry out relevant research and practice, formulate strategies of propaganda and promotion from marketing mix theory, the promotion of standardization and new technology, then the resources and services of digital library can be used by more users.
出处
《图书馆建设》
CSSCI
北大核心
2016年第4期62-67,73,共7页
Library Development
关键词
数字图书馆
宣传推广
营销理论
Digital library
Propaganda and promotion
Marketing theory
