摘要
基于问题式学习(PBL)是一种培养学生自主解决问题的教学模式。文章结合桂林理工大学本科市场营销专业核心课程教学,具体研究了基于问题式学习的本科市场营销专业课程教学理念、教学路径和在此基础上进行的教学实践,提出了问题驱动型教学做合一营销专业课程教学模式和三种基于问题式学习的教学策略。
Problem Based Learning （PBL）is a teaching mode training students to solve practical problems by themselves. Taking the course teaching for Marketing major in Guilin University of Technology as a case study, this paper attempts to make a research on the teaching concepts and teaching methods of PBL for Marketing courses. Through the teaching practices in this as- pects, it puts forward a training mode of marketing skills which is characterized by problem driving and the three stages of ＂instructive learning＂＂skillful practicing＂ and ＂initiative training with independent thinking＂.
出处
《高教论坛》
2016年第3期64-67,共4页
higher education forum
基金
广西高等教育本科教学改革工程项目"基于应用创新型人才培养的<市场营销学>课堂教学改革研究和实践"(2015JGB244)
桂林理工大学管理学院教改课题"基于问题式学习的本科市场营销专业课程教学模式改革研究"(GLXYJG 2015215)
