摘要
从用户体验性、技术支撑性、内容完备性和效应功能性4个方面构建评价体系,对中国(不含香港、台湾、澳门)112家5A级旅游景区的官方网站质量进行了测评,并使用重心法和标准差椭圆法对景区网站质量空间分布特征进行了分析,其结果如下:1从质量综合水平来看,空间差异性明显,高质量官方网站的景区在空间上呈现出相对集中的态势,具有明显的向心性,重心在中国东部偏南地区,而中西部地区的景区网站质量整体偏低;2从各项评价指标来看,内容完备性在空间上集中态势最为明显,用户体验性空间分散态势最明显,效用功能性的重心在几项评价中最为偏向西北,另外,技术支撑性在空间上呈现出典型的南北走向集中态势。
This is a case study of cybergeography with case of Chinese tourism websites＇ quality. In this paper, it assesses the portal websites＇ quality of China＇s 112 5A rated tourism attractions and analysis the spatial distribution. The assessment system is defined as four parts： evaluation of user experience, technique support, content completeness and effect functionality. In order to easily calculate, the paper decomposes the four parts to 21 specific indicators, such as usability, content amount and quality, interactivity, information architecture and so on. With investigation of 112 5A attractions＇ portal websites, it is shown that the distribution of websites＇ quality in China is spatially differentiated and presented a situation of relative concentration and centrality. Jiangsu and Zhejiang province have the most high quality websites, which represent the center of China＇s online business. With Sichuan, Chongqing, Anhui and Hubei together, these 6 provinces constitute a collective belt of highest quality websites which around Changjiang River. Another collective belt of higher quality websites is in the east of our country, which is consisted of Shandong, Jiangxi, Fujian, Guangxi and Hunan. On the contrary, the northwest and southwest parts of China have low information levels. Besides, the results of each evaluation show that the spatially distribution of websites＇ quality in China are different. The center of gravity to ef- fect functionality is the most west and north position. This means that the gap between east and west of China isn＇t so big by the reason of tourists＇ attention. The attractions in the middle and west parts of China occupy more and more tourism market, so the information demand from tourisms holds high level, which can be reflected by page views from goole.com and baidu.com. On the content completeness, the center of gravity is most east position and concentration of four parts. This attributes to the close cooperation and collection be- tween tourism attractions and other tourism enterprises. The user experience evaluation shows a state of rela- tively dispersion because of good performances from websites in the middle and west regions, that means the technical problem of interact experience on website is no longer the restriction to the construction of portal attraction website. In the end, the result of technique support evaluation is more or less same with the overall evaluation result. The tuming radius of standard deviation ellipse is 26.26, which presets typical northeast-southwest orientation and shortest transmeridional radius. It reflects that websites of which get high scores in this part frequency concentrates in the eastern coastal regions.
出处
《地理科学》
CSCD
北大核心
2016年第4期548-554,共7页
Scientia Geographica Sinica
基金
国家自然科学基金项目(41471111)资助~~
关键词
5A级景区
旅游景区
网站质量评价
5A rated tourism attraction
portal websites
quality assessment
spatial feature
