摘要
医疗突发事件成因复杂,易受媒体失范行为的影响致使网络舆情偏离正常轨道进而引发公共危机事件。为探究媒体失范对医疗突发事件网络舆情演化过程的影响,本研究从议程设置的视角出发,采用扎根理论的分析方法对典型医疗突发事件网络舆情的样本资料展开分析,构建了媒体失范影响医疗突发事件网络舆情演化过程的概念模型。研究发现,医疗突发事件网络舆情的演化过程主要包括媒体动机、媒体行为、公众反应、专家反应、舆情逆转、事件平息及次生风险等7个部分。采取净化媒体动机、加强对信源可靠性的管理、设置医学知识普及议程和次生风险话题管理议程等危机干预管理方法对于有效地控制网络舆情走向具有积极意义。
Medical emergent events have complex causes. Media anomie behavior can greatly influence the development of public opinion and sometimes lead to public crisis. To explore the media anomie influence on online public opinion evolution process, this paper bases on agenda setting, and chooses the grounded theory to analyze the online text materials from online public opinion on a typical medical emergency crisis. Research model is built according to the study. The result shows that the evaluation process of medical emergency crises＇ public opinion includes 7 sections, thus, media motivation, event report, public reaction, expert reaction, public opinion reverse, event quell and secondary risk. Therefore, purifying media motiva- tion, managing information resource reliability, popularizing medical knowledge and managing secondary risk topics will be very meaningful in the process of online public opinion control management.
出处
《信息资源管理学报》
2016年第2期13-21,共9页
Journal of Information Resources Management
基金
国家自然科学基金项目"Web2.0环境下基于社会化网络瓶颈限制的信息扩散最大化研究"(71203166)
武汉大学自主科研项目(人文社会科学)"危机伤害情境下网络声誉演化与修复机制研究"(受"中央高校基本科研业务费专项资金"资助)
武汉大学人文社会科学"70后"学者学术发展计划专题项目"数字人文和语义挖掘"的研究成果之一
关键词
医疗突发事件
议程设置
媒体失范
网络舆情
演化过程
Medical emergent events Agenda setting Media anomie Online public opinion Evolu- tion process
