摘要
红色旅游是具有中国历史文化特色的一种旅游方式,也是一种励志教育方式,并参与到红色旅游者的幸福感构建过程中。在这一过程中,价值观内化与逆向正迁移成为实现红色旅游目的的重要内化过程机制。文章通过对红色旅游相关研究成果的梳理,对红色旅游价值观内化过程进行归纳总结。在此基础上,以12个经典红色旅游景区为代表性个案,采用网络文本分析方法,从社会心理、教育心理学切入,深度探究红色旅游价值观的内化过程,并进一步讨论了国民幸福感构建过程。研究表明,红色旅游对红色旅游者幸福感的内化构建以价值观内化为主要心理过程,并通过学习的逆向正迁移得到强化,具有一定程度的传递性。该研究为红色旅游的价值深化提供了一种新的研究框架和思路。
Red tourism is a travel mode that includes aspects of Chinese history and culture. It serves an inspirational educational functionin addition to increasing the pleasure of the tourists involved. For red tourism to achieve a greater social impact, it is necessary to examine its individual and social value.It is also important to investigate the mechanism and value of red tourism in addition to satisfaction among red tourists. Research has demonstrated that an entertaining experience can enrich positive emotions and thereby increase individual happiness. From the macro perspective of there lationship between tourism and national happiness, the contribution from tourism is a dynamic one：it covers both tourism-promoted tourist satisfaction and destination residents＇ happiness.The contribution from tourism comprises two analytic dimensions—stage characteristics and time categories. Red tourism can be regarded as a process in which national value is psychologically internalized into the tourists＇ individual sense of value. This process also operates at the group leveland can then be sublimated into national happiness.It is possible to establish an analytic framework for the use and exploration of attractions, resources, culture, and generationof spiritual resources with respect to red tourism. In addition, an examination can be made of the positive promotion mechanisms and processes of red tourism with regard to value internalization and happiness generation.The present study investigates 12 classic cases of red tourism in terms of content exploration, text analysis, and knowledge processing using a ROST CM6.0 webbased text-analysis method. The paper begins with a discussion from the perspectives of social psychology and educational psychology before making a deeper analysis of value internalization in red tourism. This study also addresses issues related to the establishment of national happiness.Research has demonstrated that the internalized establishment of national happiness is a psychological process,in which themain focusis on value internalization. This conclusion has three implications with respect to red tourism. First, red tourism achieves the purposes of red value education, and it supports the mutual promotion relationship between national tourism and happiness.In this relationship, red tourism obtains Communist Party recognition, and it promotes the tourists＇ social identification and social recognition, i.e., a sense of nationality, history, and reality. Second,people who have participated in red tourism generally give positive feedback and value recognition with respect to this form of tourism and red culture. They report that red tourism promotes a sense ofthe following qualities：＂greatness,＂＂fighting,＂＂treasure,＂and＂stability.＂Third, the value recognition of spiritual resources associated with red tourism has a common historical and group psychological basis.This value recognition promotes a sense of recognition of national well- being and national happiness.Moreover, this value recognition reinforces the overall value recognition of the Chinese nation, people and political system. Accordingly, there is a positive effect on individual and group virtuous recognition and promotion. Red tourism highlights the striking contrast between the historical sufferings of the Chinese people and their current happy lives. The result of red tourism is an apparent reverse positive transfer effect, which means that the reverse positive transfer is reinforced among red tourists through their visiting, touring, and learning. Red tourism is to some extent a transferrable process. This article provides a new framework for research and thinking about deepening the value of red tourism—especially developing the social value of such tourism.
出处
《旅游学刊》
CSSCI
北大核心
2016年第5期111-118,共8页
Tourism Tribune
关键词
红色旅游
红色价值观内化
网络文本分析
red tourism
red value internalization
web-based text analysis
