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An Analysis on the US New Media Public Diplomacy Toward China on WeChat Public Account

An Analysis on the US New Media Public Diplomacy Toward China on WeChat Public Account
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摘要 Nowadays, with the development of the Internet, especially the mobile Internet, the appearance of WeCbat has a deep influence on the communication among people, WeChat public accounts have changed a lot to the experience of getting information for people of all ages at the same time. As a new platform for public diplomacy, many foreign embassies and consulates in China have built their own public accounts of WeChat. These public accounts have become a new type of media to learn about these countries' culture, society, and so on. The paper takes the WeChat public account of the US embassy in China as an example, collecting information during a period of time and summarizing their characteristics and revelations. As a model of new media public diplomacy, WeChat public accounts have a silent transforming influence of public diplomacy. In addition, the new media public diplomacy plays an important role in promoting the development of China's public diplomacy strategy, which increasingly becomes a useful supplement to China's foreign policy. Therefore, in the mobile lnternet era, the research of new media public diplomacy has an important implication.
作者 Zhao Geng
出处 《Sociology Study》 2016年第1期18-27,共10页
关键词 WeChat public accounts new media public diplomacy the US embassy in China 新媒体 账号 公众 中国 移动互联网 互联网时代 外交政策 大使馆
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参考文献10

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