摘要
伴随着旅游产业迅速发展,旅游高等教育国际化成为趋势。双语教学是实现高等教育国际化的重要平台。论文首先对《旅游市场营销》课程开展双语教学的必要性进行了分析,其次,围绕开展该课程双语教学,针对旅游管理专业学生从态度、学习障碍、教学模式、教学形式、考核方式等进行了问卷调查和访谈。第三,从学生视角出发,提出了开展《旅游市场营销》双语教学的模式和具体对策。
With the rapid development of tourism industry in China,the internationalization of tourism highereducation has become a trend. Bilingual teaching is an important platform for the internationalization of higher education.Firstly,on the tourism marketing course to carry out the necessity of bilingual teaching are analyzed. Secondly,focusing on the bilingual teaching of the course,questionnaires and interviews was made for the students majoringin tourism management from attitude,learning disabilities,teaching mode,teaching forms and methods of assessment.Third,from the perspective of students,the paper puts forward bilingual teaching mode and specific countermeasurestocarry out the“tourism marketing”.
出处
《教育教学论坛》
2016年第24期54-56,共3页
Education And Teaching Forum
基金
曲阜师范大学研究生教改项目(QSALK1510)
地理与旅游学院教学改革项目资助
关键词
双语教学
旅游市场营销
学生调查
对策
Bilingual teaching
Tourismmarketing
Questionnaires
Countermeasures
