摘要
我国陶瓷出口在国际上占有重要地位。我国陶瓷生产产能强、产区分布广,出口市场拓展迅速,但贸易摩擦频发使我国陶瓷产品出口受到影响,企业收益出现两极分化的局面。国际市场占有率指数、显示性比较优势指数、国际贸易竞争力指数显示我国陶瓷产品在国际市场以量取胜,竞争力较强,但质量指数表明附加值仍有待提高。因此,品牌塑造、产业链整合、差异化竞争、借助一带一路开拓市场、增强技术创新,是我国陶瓷产业实现产业升级、提升国际竞争力的有效途径。
China’s ceramic production have an important position in the international market. It shows great production capacity,wide distribution,rapid expansion of export markets. While trade friction frequent affected the export and corporate earnings appear polarization. International market share index,revealed comparative advantage index and international trade competitiveness index shows our ceramic products have more competitive in quantity in the international market. But the quality index shows that the added value remains to be improved. Therefore,branding,integration of industrial chain,competitive differentiation,development of new markets,technological innovation are effective ways of China ’s ceramic industry to achieve industrial upgrading and enhance international competitiveness.
出处
《宜春学院学报》
2016年第5期52-57,共6页
Journal of Yichun University
基金
潮州市哲学社会科学"十二五"规划项目"潮州市陶瓷产业转型升级对策研究"(批准号:2013-D-03)
广东省哲学社会科学"十二五"规划项目"地域文化非正式制度约束下的潮汕经济发展研究"(批准号:GD13XGL15)
关键词
陶瓷
竞争力
产业转型
实证分析
ceramics
Competitiveness
industrial transformation
empirical analysis
