摘要
2015年,作为对电影业进行自体反思的国产影片,《煎饼侠》《港囧》塑造了中国银幕上罕见的黑人形象。这成为中国电影重新调整、建构既定的"走出去"框架和视域的表征。面对新的时代背景以及中国电影产业的升级换代,中国电影需从外部环境有效拓展发展空间,开辟非洲电影市场意义深远。中非影视合作不仅具备强劲的市场动力机制,同时也是建立起一个更加公平合理的国际新秩序的必要之举。
China in recent years has created a different scenario in the Chinese film industry with a view to promoting Chinese cultural products abroad under the ＂going out＂ strategy. In 2015, the Chinese films ＂A Hero or Not＂ and ＂Lost in Hong Kong＂ featured a black character indicating that China is beginning to open its film industry to the ＂black community＂ as well as developing a new approach. Faced with challenges, more efforts must be made to capitalize on the international market by making Chinese movies more competitive. Africa is a market that China should not ignore. The present treatise examines how China film industry can ex- plore Africa film market as well as collaborate with Africa film industries to upgrade China-Africa film relations. In addition, emphasis is also focused on how both parties can reciprocate each other and make joint efforts to facilitate the establishment of a new international political and economic order characteristic of fair and rational.
出处
《艺术探索》
2016年第3期109-111,共3页
Arts Exploration
关键词
中国电影
非洲形象
国际视域
中非合作
Chinese Film, African Image, International Perspective, Sino-Africa Relation
