期刊文献+

基于双寡头竞争的分层服务模型及最优定价策略 被引量:1

Tiered Service Model and Optimal Pricing Strategies for Duopoly Competition
下载PDF
导出
摘要 过去几年全球移动数据流量呈现爆炸式增长,而运营商的流量业务却陷入增量不增收的窘境。考虑到不同类型的消费者,提出适合双寡头竞争市场的分层服务模型,即运营商根据带宽需求和数据传输优先级对用户进行分类,并按照高优先级接受高质量服务的原则为用户提供差异化服务。另外,按照运营商采取分层服务模型和非分层服务模型将双寡头竞争分为4种策略局势,并研究了不同策略局势下,运营商的最优服务定价和最大收益问题。研究对运营商的策略选择和定价决策具有一定的参考意义。 The mobile data traffic has experienced an explosive growth during last decade. However,the revenues of mobile operators increase slowly with the rapid growth of mobile traffic. Therefore,consumers are divided into different types,a tiered service model is developed for different types of users in duopoly competition. That is,the mobile operators classify users into different patterns according to their bandwidth demand and priority,and thereby provide them differential service levels with rules of higher priority receiving higher quality service. Furthermore,the duopoly competition is extended to four kinds of strategy profiles according to their choices of adopting tiered service model or not,then optimal pricing and maximal revenue for mobile operators are studied under different strategy profiles. Our research would be of interest to mobile operators in selecting appropriate strategies and determining optimal price.
作者 南国芳 吕坤
出处 《天津大学学报(社会科学版)》 CSSCI 2016年第3期193-199,共7页 Journal of Tianjin University:Social Sciences
基金 国家自然科学基金资助项目(71471128)
关键词 流量业务 分层服务 优先级 定价策略 data traffic tiered service priority pricing strategy
  • 相关文献

参考文献12

  • 1Cisco. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update 2014-2019 White Paper[ EB/OL].http://www, cisco, com/c/en/us/solutions/collateral/serv- ice-provider/visual-networking-index-vni/white _ paper _ cl 1 - 520862. html, 2015-02-03.
  • 2王跃.移动互联网时代电信运营商应对策略研究[J].信息通信技术,2011,5(4):8-12. 被引量:11
  • 3He H, Xu K, Liu Y. Internet resource pricing models, mechanisms, and methods [ J ]. Springer Network Science, 2012, 1(4) : 48-66.
  • 4Odlyzko A. Paris metro pricing for the internet[ C ]//ACM. Proceedings of the 1st ACM Conference on Electronic Com- merce. New York:ACM ,1999 : 140-147.
  • 5Odlyzko A. Paris Metro Pricing: The minimalist differentia- ted services solution [ C ]//IEEE. Proceedings IEEE/IFIP International Workshop on Quality of Service. London : IEEE, 1999 : 159-161.
  • 6Choi D I, Kim T S, Lee S. Analysis of a queueing system with a general service scheduling function, with applications to telecommunication network traffic control [ J ]. European Journal of Operational Research, 2007, 178(2) : 463-471.
  • 7Hayel Y, Tuffin B. An optimal congestion and cost-sharingpricing scheme for muhiclass services [ J ]. Mathematical Methods of Operations Research, 2006, 64(3): 445-465.
  • 8Dube P, Borkar V S, Manjunath D. Differential join prices for parallel queues: Social optimality, dynamic pricing algo- rithms and application to internet pricing [ C ]//INFOCOM. Twenty-First Annual Joint Conference of the IEEE Computer and Communications Societies. Sophia Antipolis: Proceed- ings ,2002:276-283.
  • 9Zhang Z J, Dey D, Tan Y. Pricing communication services with delay guarantee [ J ] Informs Journal on Computing, 2007, 19(2) :248-260.
  • 10Guo H, Cheng H K, Bandyopadhyay S. Broadband network management and the net neutrality debate [ J]. Production and Operations Management, 2013; 22(5) : 1287-1298.

二级参考文献3

  • 1工业和信息化部电信研究院.移动互联网白皮书[R],2011.
  • 2PALO ALTO. Googie' s Android becomes the world' s leading smart phone platform[EB/ OL]. [2011-05-20]. http.//www.canalys.com/ pr/2011/r2011013. html.
  • 3GUILHEM ENSUQUE.The Flash vs. HTML5 Endgame[EB/OL]. [2011-05-20]. http ://www. visionmobile, com/blog/2010/09/the-flash-vs- html5-endgame/.

共引文献10

同被引文献13

引证文献1

二级引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部