摘要
以厦门鼓浪屿游客为调查对象,收集游客的人口学特征、低碳旅游认知、意愿和行为特征等相关信息,利用调查得到的数据进行描述性统计分析结果表明:游客低碳旅游认知不够深入,相关概念存在认知差异,年龄、收。入、受教育程度、职业类别对游客的低碳旅游认知具有不同程度的影响;游客对于举手之劳的、不需耗费财力或可以获益的、无需太多精力的低碳项目的参与意愿程度比较高,而对于比较繁琐、需要耗费财力精力、影响自己便利性、关系到自身洁净等低碳项目的参与意愿程度比较低,受教育程度、收入对游客的低碳旅游意愿有明显影响;游客低碳旅游行为效果较低,因为游客更多考虑自身支付能力、舒适和方便等因素。最后,从政府、旅游社区、旅游企业、旅游者4个体系给出了落实低碳旅游发展的相关建议。
In this paper, the tourists of Gulangyu Islands are taken as the object for survey and relevant data of demographiccharacteristics, cognition, willingness and behavior of the tourists on low-carbon tourism is collected. Then, descriptive statisticalanalysis is performed by use of the data obtained from the survey. The result show that cognition of the tourists on low-carbontourism is not deep enough. There are cognitive differences between related concepts. Age, income, education level and occupationcategory also have different effects on the tourists’ cognition of the low-carbon tourism. W illingness of the tourists is relatively highfor low-carbon projects which are easy without much money or energy but with benefits, but comparatively low for those which arecomplicated with much money, energy or influences on self-convenience and self-cleaning. Education levels and income haveobvious influences on the willingness of the tourists. Behavior of the tourists on low-carbon tourism is not good, for the tourists have topay more attention to their own payment ability, comfort, convenience and other factors. Finally, suggestions of low-carbon tourismdevelopment are proposed towards four major stakeholders including government, tourism community, tourism company and tourists.
出处
《环境保护科学》
CAS
2016年第3期58-64,共7页
Environmental Protection Science
基金
福建省教育厅重点项目(JAS14114)基金资助
关键词
低碳旅游
认知
意愿
行为
鼓浪屿
Low-carbon Tourism
Cognition
W illingness
Behavior
Gulangyu Islands
