摘要
目的:探讨大健康时代背景下中医药文化的传播路径;方法:通过对国家相关政策文件,特别是与"大健康"有关的政策解读,分析中医药文化的传播特点;结果与结论:大健康时代背景下的中医药文化传播路径有搭建"互联网+中医药"的传播平台、构建"中医药+健康旅游"的传播模式、传统传播媒介协同传播模式。
Objective： To study the TCM culture transmission path under the background of enlarged health era. Methods： Based on the relevant national policy documents,especially related to the ＂ enlarged health＂ policy interpretation,analyzing the transmission features of the culture of Chinese medicine. Result and conclusion： TCM culture propagation path under the background of enlargedhealth era is constructing platform for the spread of the ＂ traditional Chinese medicine ＋ Internet ＂,building a mode of ＂ traditional Chinese medicine and health tourism＂ propagation,establishing a mode of traditional media collaborative communication together.
出处
《江西中医药大学学报》
2016年第3期93-95,共3页
Journal of Jiangxi University of Chinese Medicine
基金
江西省艺术规划项目(YG2014122)
关键词
大健康
中医药文化
传播路径
Enlarged health
Traditional Chinese medicine culture
Transmissionpath
