摘要
【目的】为我国学术期刊实施"互联网+"战略提供理论支持与路径选择。【方法】针对学术期刊目前的管理和经营机制弊端,提出"互联网+"学术期刊是一个生态系统,探讨"互联网+"学术期刊出版的生态系统组成,从管理和经营两个方面讨论"互联网+"下学术期刊各方面的机制创新。【结果】完善"互联网+"学术期刊出版战略理论,推动"互联网+"学术期刊出版理论的发展。【结论】互联网+下学术期刊必须从管理机制创新,提高出版效率;在经营机制上创新,提高办刊效益。
[Purposes] This paper aims to provide theoretical and paths guidance for implementing the Internet plus strategy of the academic journal.[Methods] Aiming at solving the academic journals＇ management and marketing problems,this paper proposed the concept of Internet Plus academic journal publishing,gave detailed description of the meaning of Internet Plus academic journal publishing ecosystem（IPAJPE）,and discussed the organization of the academic journal publishing ecosystem.Furthermore,we also discussed the system innovation of the academic journal publishing under the Internet plus era in the management and marketing aspect.[Findings] We should establish and enrich the strategic theory of Internet plus academic journal publishing,and push the development of the Internet plus academic journal publishing theory.[Conclusions] Academic journals must push forward the innovation of the management and marketing system in the Internet plus era in order to increase the efficiency of publishing
出处
《中国科技期刊研究》
CSSCI
北大核心
2016年第7期725-731,共7页
Chinese Journal of Scientific and Technical Periodicals
基金
广东省科技计划项目(广东科技期刊不同出版方式现状分析与发展态势研究2013B060200005)
广东省高校学报研究会2014年资金资助一级项目(20140104)
关键词
互联网+
学术期刊
互联网+出版生态系统
管理经营
机制创新
Internet plus
Academic journal
Internet plus publishing ecosystem
Management and marketing
System innovation
