摘要
电子商务已经成为国民经济发展中的新亮点,备受学界、产业界以及各级政府部门的关注。本文介绍了中国电子商务发展的现状与特点,深入剖析了电子商务推动传统流通产业变革的机理,发现作为一种全新的交易模式,电子商务促进了流通渠道的扁平化,增加了供给,加快了全国范围内统一市场的形成,改变了信息流、物流和资金流等经济要素的结合关系,提高了经济效率。在此基础上,进一步分析了中国电子商务发展过程中存在的伪劣商品、市场失序和数据安全等问题及其造成的危害,并提出了促进中国电子商务健康、快速发展的政策建议。
Electronic commerce has become a new highlight for the growth of China economy. Industry and government paid more at- tention to electronic commerce in the past few years. This paper introduced current situation and features of China＇s elec- tronic commerce and made a deeply analysis on the mechanism of electronic commerce changing distribution industry. The mechanism showed that electronic commerce promotes distribution flattening, increases supplies, accelerates the formation of uniform market, changes the relation among information, logistics and capital flow, and improves the economic efficiency. Based on this, it analyzes the problems and harms in the development of China＇s electronic commerce, such as fake product, market disorder and information security, and then proposes some policy suggestions for the government to promote rapid development of the electronic commerce in a favorable environment.
出处
《企业经济》
北大核心
2016年第7期148-153,共6页
Enterprise Economy
基金
国家社会科学基金项目"中国社科院创新工程:迈向服务业强国--约束条件
时序选择和实现路径"(项目编号:10CGL078)
关键词
流通产业
电子商务
网络零售
O2O
distribution industry
electronic commerce
Internet retail
020
