摘要
新媒体技术的快速兴起和互联网的高速发展给当前的网络舆情引导带来了新的格局。本文基于对2015年9大舆情反转典型事件的案例分析,发现其在传播过程中具有曝光途径、首发媒体、反转节点、反转媒体、反转时间等5大关键要素,而公众的"使用与满足"心理、引发网友共鸣的"眼球经济"效应及舆论意见的集合性与表层意识分别是组成舆情反转原因的主体、客体及表达形式。
The rapidly rise of new media technology and internet, has caused a new pattern to the current network public opinion guide. Based the empirical analysis on the nine typical public opinion reversal events in 2015, found that there have five crucial factors in the communicate process as exposure pathway, firstly report media, reversal node, reverse media, reverse time, and the public ＂use and gratification psychology＂, the triggering resonant ＂eyeball economy＂ effect, the public opinion collection and surface consciousness are composed as the subject, object and the express form of the reversal cause of public opinion.
出处
《湖北经济学院学报》
2016年第4期54-60,共7页
Journal of Hubei University of Economics
基金
国家社科基金青年项目(15CSH040)
关键词
舆情反转
媒体
网络
the public opinion reverse
medium
network
