摘要
目的研究视觉元素在安化地区千两茶包装中的运用。方法论述安化地区千两茶包装的加工和成型工艺;并结合包装设计原理和典型实例,从包装视觉元素中的材料、色彩、造型、字体和图形角度进行深入解析,探究安化千两茶包装的艺术特征和文化表达。结论安化地区千两茶包装是整体与局部、实用与审美、物质与精神的统一结合。通过视觉元素在千两茶包装中的合理运用,满足目标受众的审美体验和心理需求,为其他茶类包装的视觉设计提供一定的参考价值。
It analyzes the implementation of visual elements on Qianliang tea in Anhua district. It introduces the processing and molding techniques of Qianliang tea packaging in Anhua district. By combining the theory and typical examples of packaging and design, the material, color, modeling, typeface and graphics in visual elements are all analyzed. Further, the artistic characteristics and cultural expression of Qianliang tea packaging in Anhua district are explored. The Qianliang tea packaging in Anhua district is the unified combination of general and local, practicality and aesthetics, as well as substance and spirit. By applying the visual elements Qianliang tea packaging in Anhua district reasonably, it can meet the aesthetic experience and psychological needs of audience and provide a reference value for the visual design of other tea packaging.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第14期152-156,共5页
Packaging Engineering
关键词
安化地区
千两茶
包装
视觉元素
Anhua district
Qianliang tea
packaging
visual elements
