摘要
移动互联网飞速发展,社交网络与社交产品开始衍生出媒体属性,微信公众号成为人们获取资讯和信息的重要渠道,目前许多传统出版社已开设大量微信公众号。本文基于清博指数数据分析研究传统出版社微信公众号Top50的排名、原创文章比例、原创公号比例等运营状况与存在问题,并在此基础上从内容创作、团队运营、宣传推广和品牌建设方面提出些许改进对策。
With the rapid development of mobile Internet, the social network and social product all have some function of media. Official accounts of We Chat become a very important channel of the access to information. Now there are a lot of official account of We Chet about presses. According to the data of Qing Bo index, the article wants to discusses the operation status quo and problems of official accounts of We Chat about Chinese presses, and to put forword some measures from the aspect of content, operation, propaganda and brand.
出处
《出版科学》
CSSCI
北大核心
2016年第4期88-92,共5页
Publishing Journal
基金
2016年国家社会科学基金项目"数字出版背景下的公有领域问题研究"(16BXW032)研究成果之一
关键词
出版社
公众号运营
社交媒体
Press
Official accounts of We Chat
Social media
