摘要
互联网的发展大大增加了公众参与民主论战和民主干预的可能性和力度,掌握了话语权的意见领袖在互联网舆论引导中发挥着越来越重要的作用。然而近年来一些意见领袖由于行为失范,造成了恶劣的影响,影响到公信力的存续。在这样的背景下,维护网络公共理性、重建意见领袖公信力愈加重要和紧迫。这里首先建构了一种理想型的网络意见领袖公信力,然后以理想型为参照,批判地分析了各类网络意见领袖公信力缺失的表现及原因,最后提出了重建网络意见领袖公信力的培育机制。
The development of the Internet has greatly increases the possibility and strength of public participation in the democratic debate and democratic intervention,and the opinion leaders mastering the discourse right play more and more important role in the Internet public opinion guidance. However,in recent years,some opinion leaders＇ poor behavior has negative influence, and affected the survival of the credibility. Under this background, it is more important and urgent to maintain the public reason of the network and rebuild the credibility of opinion leaders. In this paper,we first construct an ideal type of the credibility of Internet opinion leaders,and then take the ideal as the reference,critically analyze the performance and reasons of the loss of the credibility of various Internet opinion leaders, and finally put forward some mechanisms to reconstruct the credibility of Internet opinion leaders.
出处
《湖南师范大学社会科学学报》
CSSCI
北大核心
2016年第4期5-9,共5页
Journal of Social Science of Hunan Normal University
基金
国家社会科学基金重大项目"高科技伦理问题研究"(12&ZD117)
国家社会科学基金项目"中国语境下网络内容规制的伦理问题研究"(09BZX056)
湖南省哲学社会科学规划基金项目"网络意见领袖公信力的生成与规制研究--基于言语行为理论的视角"(13YBB140)
关键词
公信力
意见领袖
互联网
credibility
opinion leader
Internet
