摘要
目的完善虚拟数字化包装的产品展示与描述功能,提升用户体验。方法通过微交互技术与方法的植入,结合当前可穿戴设备技术的发展与普及,打造贴近真实的线上体验方式,最大幅度缩小虚拟现实技术与实物浏览之间的距离。结论微交互技术不仅在短时间内促进了虚拟数字化包装产业的发展,更重要的是改变了人们对商品包装的传统认知,使得包装设计突破有形产品的形式约束,向有形包装与无形包装相结合、实体包装与虚拟包装相统一的方向发展。
It aims to improve the virtual digital packaging products display and description of features, enhance the user ex- perience. Through micro-interaction technology and methods of embedded, combined with the current wearable equipment technology development and popularization, the building is close to the true way of online experience, most greatly to reduce the gap between the virtual reality technology and physical browsing. The development of the virtual digital packaging industry is not only in a short time, but also the traditional cognition of commodity packaging, which makes the packaging design to break through the form of tangible products, and to develop a unified combination of tangible and intangible packaging, solid packag- ing and virtual packaging.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第16期129-132,共4页
Packaging Engineering
基金
湖南省教育厅优秀青年项目(14B198)
湖南省哲学社会科学基金项目(12JD22)
关键词
微交互
虚拟数字化包装
用户体验
micro-interaction
virtual digital packaging
user experience
