摘要
作为高校的主流媒体,校报长期以来发挥着重要作用。随着校园网、手机报、微信、微博等多种新兴媒体形态的发展,高校的传媒生态正在逐渐发生着改变,校报的主流媒体地位也受到极大挑战。本文结合媒介生态学理论,试图探讨高校校报的转型与创新路径。本文认为,在新媒体环境下,高校校报应回归媒介本位,凸显新闻性,加强信息服务,打造全媒体平台。
As the mainstream media,college newspaper has been playing an important role in a university or college. With the development of the new media such as campus network,mobile phone newspaper,Wechat,micro blog,and other emerging forms of media,the media ecology in universities and colleges is gradually changing,the role of university newspapers media has also been challenged. According to media ecology theory,this present paper makes attempts to explore the path of transformation and innovation. It is argued that under new media environment,university newspaper should return to media orientation,highlight the news,strengthen the information service,and build any media platform.
出处
《凯里学院学报》
2016年第4期86-89,共4页
Journal of Kaili University
关键词
媒介生态
高校校报
转型
media ecology
college newspaper
transformation
