摘要
随着社会发展的多元化,已逐渐进入大众消费时代,商业性、公益性、文化性的广告深入到人们生活的方方面面,既可以给人们生活和工作提供讯息,也可以给人们带来视觉审美体验。广告是一种商业性的信息传递方式,可以潜移默化地引导消费观念、加速市场商品流通、增强社会文化交流。在信息化和数据化大背景下,图形创意在广告艺术设计中的占据着日益重要的位置,只有具备好的创意性图形设计,才能提升人们对其的关注度。本文通过分析图形创意的深层次涵义和特点,指出图形创意在广告艺术设计的表现要求,以全新的视角探讨图形创意在广告艺术设计的重要性,旨在为广告艺术设计提供参考。
With the diversification of social development, it has gradually entered the era of mass consumption, and commercial, public welfare and culture of advertising has developed into every aspect of people＇s lives, which can provide the information for people living and working, and it can also give people a visual aesthetic experience. Advertising is a business of information delivery, and is able to subtly guide consumption, accelerate market circulation, enhancing social and cultural exchanges. In the context of information and data, graphic design in advertising art occupies an increasingly important position in the design, graphic design, only those with good ideas can enhance the people＇s attention. By analyzing the deep meaning and characteristics of creative graphics, the graphic design advertising art and design requirements are performed in a whole new perspective of the importance of graphic design in advertising art and design, to provide references for advertising art and design.
出处
《设计》
2016年第17期144-145,共2页
Design
关键词
图形创意
广告艺术设计
重要性
分析探讨
Graphic design Advertising art design The importance analysis
