摘要
采用文献资料、专家访谈、逻辑分析等研究方法,对国家体育总局发布的《体育发展"十三五"规划》《体育产业发展"十三五"规划》等相关文件进行解读,探寻有利冰雪体育产业发展的"多重红利",进而研究在互联网时代下冰雪体育产业发展面临的新趋势。研究发现:"政策红利""资本红利"和"冬奥红利"将促进冰雪体育产业与互联网的深入融合。"O2O"模式、VR技术和"互联网+冰雪体育产业"平台生态圈的构建等将逐步深入影响冰雪体育产业发展的方向。建议利用互联网这个新型平台,整合冰雪体育产业资源,促进冰雪体育产业的升级。
Uses the literature material, expert interview and logical analysis and other re-search methods, the issued by the state general administration of sports sports development ‘ much starker choices - and graver consequences - in planning ＇‘ much starker choices - and graver consequences - in ’ sports industry development planning and other related documents, find in favor of the ‘ multiple bonuses ’ of ice and snow sports industry development, and re-search in the Internet age under the winter sports industry development is facing the new trend. The study found that ： ‘ dividend policy ’ bonus ‘ capital ’ and ‘ the games are divi-dend ’ will promote the further integration of winter sports industry and Internet. ‘ O2O ’ mode,VR technology and ‘ Internet ＋ winter sports industry ’ will gradually in - depth in-fluence upon the construction of a platform ecosystem of winter sports industry development direction. Suggest using the Internet to this new platform, integrating the resource of winter sports industry and promote the upgrading of winter sports industry.
出处
《哈尔滨体育学院学报》
2016年第4期52-56,共5页
Journal of Harbin Sport University
基金
黑龙江省哲学社会科学研究规划项目(编号:12C046)
关键词
互联网+
冰雪体育产业
新趋势
Internet ＋
Winter sports industry
A new trend
