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感性工学技术下的产品意象设计研究现状 被引量:8

Research Status and Trend of Product Image Design Based on Kansei Engineering
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摘要 情感作为满足人类高层次精神需求的重要因素,被视为产品设计中新的研究目标,受到了设计界的关注和重视。本文通过对国内外相关文献的综述,从感性工学理论及技术支持的视角,分别针对产品感性需求测量技术、产品形态要素解析与辨识的方法、感性意象与形态要素的映射关联、模型构建的数据挖掘技术、感性意象设计规则推论以及感性意象设计方法等方面的研究进行了论述和剖析。并从感性设计与消费者需求最佳匹配的角度,提出了产品意象设计研究的发展趋势。 Emotion is an important factor to meet the demands of human spirit, it is regarded as a new target of product design, and it has received the attention of the design community. Based on the investigation of related literature, the measurement technology of product perceptual demand, the analysis and identification method of product form, the mapping relationship between perceptual image and form, the data mining technology of model construction, the inference of the rules of perceptual image design, the design method of perceptual image were discussed and analyzed from the perspective of Kansei engineering. The future development trend of product im- age design was put forward based on the best matching between emotional design and the consumer demand.
出处 《贵州大学学报(自然科学版)》 2016年第2期67-70,共4页 Journal of Guizhou University:Natural Sciences
基金 国家自然科学基金项目(51465007) 贵州大学人才引进项目(合同号:贵大人基合字(2013)49号)
关键词 产品设计 感性工学 意象 product design Kansei engineering image
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