民族村寨旅游地居民满意度影响机理模型与实证——以社区、政府和企业力量导向模式的比较研究被引量：40

Mechanism model and demonstration of residents' satisfaction in Guizhou ethnic tourism villages:A comparative study of community-driven, government-driven and enterprise-driven ethnic tourism villages

原文传递

导出

摘要突破以往研究旅游地居民"感知—态度—行为"的传统思路,直接从关系、付出、回报、期望和公正知觉等满意度发生逻辑的核心要素角度并结合深度访谈内容,运用语义网络分析和结构方程构建形成过程的内在机理视角下民族村寨旅游地居民满意度影响因素概念模型和结构模型,通过多(跨)样本可靠性和区别有效性检验,并以贵州上郎德苗寨、西江苗寨和天龙屯堡为不同力量导向模式进行实证分析。结果表明:(1)"社区认知—发展期望—社区参与—增(去)权感知—满意态度—支持行为"是民族村寨旅游地居民满意度的发生逻辑路径,之间的作用动力主要有"认知驱动"、"获益驱动"、"行为驱动"和"中介感知"。(2)居民地方依恋、居民民族认同、居民发展期望、居民社区参与对社区、政府和企业核心力量导向模式的居民满意度产生直接或未直接影响效应;社区核心力量的居民社区增权感知对4个影响因素产生部分中介影响效应,而居民社区去权感知未对其产生中介影响效应;政府和企业核心力量均不同程度地受居民社区增权感知与居民社区去权感知的中介效应影响,其中前者的去权感知影响效应稍强于增权感知效应,后者则反之。(3)根据概念模型的逻辑路径,结合影响因素的关联效应及其程度性二维因素差异,综合分析社区、政府和企业核心力量导向模式的民族村寨旅游地居民满意度影响机理存在差异。 This study breaks through the traditional thinking of tourism destination residents＇ perception- attitude- behavior, and directly builds the conceptual model and structural model of mechanism factors of residents＇ satisfaction of ethnic tourism villages using the semantic network and the structural equation from the core elements of residents＇ satisfaction of relationship, employment, rewards, expectation and perceived impartiality. Taking the Langde ethnic village, Xijiang ethnic village and Tianlong ethnic village as examples, this study tests the difference validity and the samples reliability and the practicability of structural model. The results show that：（1） the ＇community cognition- development aspiration- community participation- empowerment perception- satisfaction attitude- support behavior＇ is a logical path of residents＇ satisfaction of ethnic tourism villages, and its functionary mechanism concludes cognition mechanism, benefit mechanism, behavior mechanism and medium perception.（2）The place attachment, ethnic identity, development participation, and community participants of community-driven, government-driven and enterprise-driven ethnic villages have a direct or indirect effect on respective residents＇ satisfaction. The community empowerment perception of residents in the community- driven ethnic villages has mediated partially effect on the above mechanism factors, but the community disempowerment perception has no intermediary effect.The residents in government- driven and enterprise- driven ethnic villages have been affected jointly by community empowerment perception and community disempowerment perception,and the community disempowerment perception of government- driven ethnic villages＇ residents is more than the community empowerment perception, and the enterprise- driven ethnic village is opposite.（3） The mechanism of residents＇ satisfaction of community- driven,government- driven and enterprise- driven ethnic tourism villages has shown significant differences according to the logic path of conceptual model and the effect differences of dimensional variables of mechanism factors of structural model.