摘要
随着新媒体时代的到来,基于图像(主要包括图片和视频)的视觉媒介彰显其独特的传播价值,文化研究视域中的"图像时代"与"图像转向"暗示着图像与文化传播之间的潜在聚能与张力。在跨文化传播视觉媒介转向的当代语境中,中国文化对外传播中的视觉表征开始了初步的实践探索,并努力在价值提炼、编码方式、表征实现等方面寻求从粗放形态走向精致化视觉设计的技巧与策略。
With the arriving of new media era,the visual media（ including images and video）highlight its unique value in communication. ＂The era of reading pictures＂and ＂pictorial turn＂in culture studies implies the potential energy and tension between the image symbols and culture communication. In the contemporary context of cross cultural communication of visual media,China is beginning to get the preliminary practical exploration in visual representation of cultural transmission,communication,which looking for the way of change from the extensive to the exquisite design in value extraction,encoding way,and representation fulfillment.
出处
《重庆理工大学学报（社会科学）》
CAS
2016年第8期86-91,共6页
Journal of Chongqing University of Technology（Social Science）
基金
国家社会科学基金项目"图像传播与中国文化价值输出策略研究"(15BXW036)
关键词
文化对外传播
视觉转向
视觉表征
价值传播
intercultural communication
visual turn
visual representation
value transmission
