摘要
通过对比2013~2015年整体市场对汽车安全性关注程度的变化,表明汽车安全性是消费者在买车用车过程中一个非常重要的评价指标。基于安全性理念的解读,借助聚类和Logistic回归的分析结果,从地域、收入水平和年龄依次分析其对汽车安全性的影响,并对数据结果进行相应的因果解析。最后结合因子分析和聚类分析,从消费者价值观来观察其对汽车安全性的影响,并得到不同特征人群对安全性判断的一些建设性意见和结论。
By contrasting attention of safety during 2013 -2015, automotive safety is an im- portant index in buying and driving. Based on the interpretation of safety and the results of clustering and Logistic regression, three remarkable impact factors of safety are sequentially analyzed, which are region, income and age. Finally, based on the factor and cluster analysis of consumer value, some constructive suggestions and conclusions are given through the safety judgements among different char- acteristic of groups.
出处
《上海汽车》
2016年第9期24-30,共7页
Shanghai Auto
