摘要
临沂市创造了品牌农业的"临沂模式",通过分析沂蒙特色农产品品牌发展的现状和存在问题,阐述了沂蒙特色农产品区域公用品牌构建的经验,最后对提升品牌价值提出了相应的对策建议。
Linyi city has created the ＂Linyi mode＂ of brand agriculture. This paper analyzed the current situation and existent problems in the brand development of characteristic agricultural products in Yimeng area, summarized the experiences in the construction of regional public brands of characteristic agricultural products in Yimeng, and finally presented some corresponding countermeasures and suggestions on the upgrade of brand value.
出处
《江西农业学报》
CAS
2016年第9期107-111,共5页
Acta Agriculturae Jiangxi
基金
临沂市社会科学研究规划课题(2015LX063)
山东省自然科学基金(ZR2015DL002)
关键词
农产品
区域公用品牌
价值
构建
提升
Agricultural products
Regional public brand
Value
Construction
Upgrade
