摘要
【目的】探讨用户思维引领下"互联网+"医学学术期刊的发展对策。【方法】应用用户思维定性分析"互联网+"医学期刊的用户定位和定量分析"互联网+"医学期刊的用户需求,并以分析的结论为对照,反观"互联网+"医学期刊的现状问题,进而针对问题提出对策建议。【结果】"互联网+"医学期刊存在满足用户阅读目的程度低、宣传推广新阅读途径存在不足、忽视用户阅读方式转变等诸多问题。【结论】"互联网+"医学期刊应根据用户阅读目的提供信息内容、积极宣传推广新阅读途径、根据用户阅读方式选择内容形式。
[ Purposes] The objective is to seek countermeasures of medical academic journals in the era of Intemet plus by using user thinking. [ Methods] First of all, the location of users was analyzed qualitatively and the needs of users were analyzed quantitatively by using user thinking. Then, the situation of medical academic journals was explored according to the analysis above. At last, the countermeasures of medical academic journals in the situation of Internet plus which could meet the needs of users were put forward. [ Findings ] The situations of Internet plus medical academic journals have a few contents about the reading purpose, a shortage of publicity in the new reading ways, and little attention in the changes of user reading mode. [ Conclusions ] Internet plus medical academic journals should provide contents according to the reading purpose of users, promote new media of reading, select content forms according to the reading mode of users.
出处
《中国科技期刊研究》
CSSCI
北大核心
2016年第9期953-956,共4页
Chinese Journal of Scientific and Technical Periodicals
关键词
互联网+
学术期刊
医学期刊
媒介融合
新媒介
Internet ＋
Academic journal
Medicine journal
Media convergence
New media
