摘要
新媒体的出现让动漫日渐贴近人们的生活。这种新的文化传播形式改变了动漫原本的生产与传播形式,促进了产业的整合。文章主要从新媒体动漫品牌的概念以及特征入手,重点分析在新媒体语境条件下,如何实现内蒙古地区少数民族动漫品牌的建设,促进内蒙古地区动漫的发展。
The emergence of new media made anime close to the life of people. This new torm ot cultural transmission cnangea anlrnc form of production and propagation originally, and promoted the integration of the industry. This article analyzed under the condition of new media context how to realize the Inner Mongolia region minority animation brand constructionand and promoted the development of Inner Mongolia region animtion mainly from the new media animation brand concept and the characteristic.
出处
《无线互联科技》
2016年第17期98-99,共2页
Wireless Internet Technology
基金
项目名称:内蒙古地区少数民族动漫创作的市场推广研究项目
项目编号:BSYKJ2015-08
关键词
新媒体
内蒙古地区
动漫品牌
new media
Inner Mongolia region
animation brand
