摘要
高校广播在舆论宣传、思想政治教育和校园文化建设等方面发挥着独具优势的作用,但受新媒体的影响和冲击,高校广播陷入了发展困境。新时期高校广播要正视新媒体带来的挑战,抓住发展机遇,从发展定位、途径、方式上改革创新,在竞争中寻求发展、彰显活力,更好地发挥校园广播的价值与作用。
The university ideological education and the broadcasting is playing a distinct advantage role in the public opinion propaganda construction of campus culture, but it is sinking into the predicament because of the impact and the influence of new media. University broadcasting should face up to challenges of new media, and seize the opportunities of development. Base on reformation and innovation of the development orientation, approach, seeking developing opportunity and showing vitality in the competition, giving full play to the value and effect of the university broadcasting.
作者
吴永满
宋贵林
WU Yong-man SONG Gui-lun(Section of Ideology Shaoguan University, Shaoguan 512005, Guangdong, China)
出处
《韶关学院学报》
2016年第7期161-163,共3页
Journal of Shaoguan University
关键词
新时期
高校广播
困境
策略
university broadcasting
difficuhies
strategies
