摘要
目的了解北京地区受众对健康科普节目的认可程度、意见和评价。方法选取北京地区4家医疗机构患者及家属、医务工作者进行问卷调查。结果受访患者及家属中,97.1%(67/69)收看过健康科普节目,55.88%(38/68)认可节目传播健康知识的积极意义,34.33%(23/67)认为节目存在负面影响。受访医务工作者中67.07%(55/82)收看过健康科普节目,63.41%(52/82)认可节目传播健康知识的积极意义,74.39%(61/82)认为节目存在负面影响。患者及家属受访者(86.74%,60/69)和医务工作者受访者(93.90%,77/82)在节目内容的积极认可程度方面差异无统计学意义(P=0.67)。在中医/养生内容的认可度评分方面,三级医院医务工作者评分(平均得分3.40±2.82)显著低于患者及家属受访者(平均得分6.69±2.83)、一级二级医院医务工作者受访者(平均得分6.98±2.28)(P<0.05);临床医师受访者评分(平均得分5.15±3.12)显著低于患者及家属受访群体(平均得分6.69±2.83)、医务工作者中非临床医师受访群体(平均得分6.97±2.32)(P<0.05)。结论健康科普节目能够满足公众对于健康保健知识的需求,公众对于此类节目收视较为积极。但缺乏医学背景的受众对于节目中存在的错误、夸大等负面影响认识不足,易产生自身恐慌。提示此类节目仍有改进空间。
Objective To investigate the audience＇ srecognition, comments and evaluation on popular health edu- cation programs. Methods Patients and health care providers （HCP） in 4 hospitals in Beijing were chosen and question- naire survey was used to learn their comments. Results 97. 1% （67/69） of patients and their families watched popular health education programs, 55.88% （38/68） of them recognized the positive significance of health knowledge in pro- grams, 34. 33% （23/67） of them figured out that programs had negative effects. The proportions in HCP group were 67.07% （55/82）, 63.41% （52/82） and 74. 39% （61/82）, respectively. There was no significant difference in posi- tive recognition to the program content between patients/families （86. 74%, 60/69） and HCP （93.90%, 77/82） （P = 0. 67 ）. The recognition to Chinese medicine content was scored, the mean score of HCP in tertiary hospitals （ 3.40 ± 2. 82） was significantly lower than that of patients/families （ 6. 69 ± 2. 83 ） , primary HCP （ 6. 98 ± 2. 28 ）. The mean score of clinical physicians （5.15 ± 3.12） was lower than that of patients/families （6. 69 ± 2. 83 ） and non-physicians （6. 97 ± 2. 32 ） （ P 〈 0. 05 ）. Conclusion These health education programs could meet the needs of audience to get daily health care knowledge. The views of public to these programs are almost positive. However, common audience without medical back- ground fails to be aware to the errors and negative effects in programs and are easy to be panicked about themselves, which suggests that some modification is need for these programs.
出处
《中国健康教育》
北大核心
2016年第10期884-887,共4页
Chinese Journal of Health Education
基金
北京大学人民医院教学研究基金:基于循证医学的胃肠疾病CBL教学方法研究
关键词
健康科普节目
传统媒体
传播效果
社会意义
负面影响
Popular health science program
Mass media
Communication effects
Positive significance
Negative effects
