摘要
通过对年轻顾客进行问卷调查,研究了国内年轻消费群体对生态酒店的环保态度。数据收集方式为在线问卷调查的方式,共收集有效问卷210份。通过对数据进行分析发现,年轻消费群体对生态酒店绿色措施的支持度较高,愿意支付更多的额外费用。基于研究结果,对生态酒店的未来发展提出了一些建议。
In this paper, a questionnaire survey is conducted to investigate China＇ s young consumers attitudes towards the environmental protection of ecological hotels. With 210 valid questionnaires collected through an online survey, we analyze the data and discover that young consumer groups have a higher support to the eco - hotel green measures, and are willing to pay more for the additional cost. Based on the results of this paper, some suggestions are put forward for the future development of eeo - hotel.
作者
张云
安珊
刘文波
ZHANG Yun An Shan Liu Wen-bo(School of management Shandong University, Ji＇nan, Shandong, 250100 Zhejiang provincial tourism group, Hangzhou, Zhejiang, 310007)
出处
《贵州师范学院学报》
2016年第8期45-52,共8页
Journal of Guizhou Education University
关键词
生态酒店
年轻消费群体
绿色措施
环保态度
Eco- hotel
Young Customer Groups
Green Measures
Attitude toward Environment Protection
