摘要
4R营销策略是一种以竞争为导向,以关系营销为核心的全新的营销策略。阐述了4R营销策略引入煤炭市场,并以淮北矿业集团为例分析大型煤炭企业如何运用4R策略开展煤炭营销活动,为煤炭企业提供参考。
4R marketing strategy is a kind of new marketing strategy which uses competition as its orientation and uses rela- tionship marketing as the core of marketing. This paper expounds the 4R strategy led into coal market and analyzes how does large coal enterprise use it to develop coal marketing activities, taking Huaibei Mining Group as an example, to provide refer- ence for coal enterprise.
出处
《煤炭经济研究》
2016年第7期77-79,共3页
Coal Economic Research
关键词
4R
煤炭营销
策略
煤炭企业
4R
coal marketing
strategy
coal enterprise
