摘要
中国将在2022年举办第24届冬奥会,为利用好此次大好契机,作为冰雪重要省市的沈阳应该考虑如何拓展滑冰体育市场,促进本地区旅游及体育产业的发展,从而增加本地区的体育产值。运用文献资料法、实地考察及统计分析法对沈阳市的19所非体育专业院校和市区商场内5个营业性滑冰场进行调查与统计,总结得出滑冰运动在沈阳的开展比较滞后的现状,从而说明沈阳的滑冰体育市场还具有很大的开发空间,包括大型滑冰体育场馆建设、滑冰运动装备制造业及其品牌开发和滑冰体育培训业等等。因此沈阳市应抓住我国举办第24届冬奥会的机遇,积极拓展滑冰这一国内优势运动项目,具有一定的现实意义和可行性。
As the 2022 Winter Olympics is upcoming in China, in order to make good use of this opportuni- ty, Shenyang as an important ice-snow city should be considered how to develop the skating market for ad- vancing the development of local tourism and sports industry so as to increase the output value of local sports. With the methods of literature information, spot investigation and statistical analysis, the paper has a study on 19 colleges and universities without the major of physical education, 5 commercial skating rinks at the downtown shopping malls. The results show that the current skating in Shenyang city is relatively backward, which hinting there is a good space to develop the skating market such as constructing the large stadium of skating, developing the manufacturing industry of skating equipments and its brands, developing the training industry of skating. So, for developing the skating which is a superior event of Chinese sports, it has the prac- tical significance and feasibility to seize the opportunity of the 24th Winter Olympics held by China.
作者
关斌
陈松
王元颢
GUAN Bin CHEN Song WANG Yuan-hao(Physical Education Department of Northeastern University, Shenyang 110004, China)
出处
《冰雪运动》
2016年第3期22-27,共6页
China Winter Sports
关键词
冬奥会
沈阳
滑冰
体育市场
Winter Olympics
Shenyang
skating
sports market
