摘要
目的:探讨不同激励措施对无偿献血者献血意愿和行为的影响,为针对性制定激励措施、招募无偿献血志愿者提供决策依据。方法:采用自编问卷,在江苏省7市进行问卷调查,共回收有效问卷3364份,比较不同人口学特征、献血经历人群在无偿献血认知、行为意愿及献血激励措施态度上的差异。结果:(1)与血液相关的激励措施对人群更具有吸引力;(2)不同献血经历对血液预存、成分献血、自体输血等献血相关知识认知存在差异(P<0.01);(3)不同人口学特征对献血激励措施的态度差异显著(P<0.01);(4)对激励措施持不同态度的人群献血意愿得分不具有统计学差异。结论:加强献血知识宣传的同时,应针对不同性别、年龄、受教育程度的献血适龄人群,采取更为灵活的激励措施,提高人们参与无偿献血的积极性,保证无偿献血志愿者队伍的相对稳定。
The Chinese Health Service Management. Abstract To explore the impacts of different incentive measures on the intention and behavior of blood donors, thus providing reference for the target incentive measures formulating and volunteer donators recruiting. Methods Data of 3364 people was collected from 7 cities in Jiangsu province, and the differences in blood donation＇ knowledge, behavior intention and the attitudes towards in- centive measures among different demographic characteristic and blood donation experiences were compared. Results （ 1 ） The blood-related incentive measures are more appealing to the respondents ; （2） Groups with different blood donation experiences was different in the blood credit, components blood donation, and other related knowledge （ P 〈 0. 01 ） ; （ 3 ） The differences between groups are significant in the attitude towards incentive measures among different demographic charaeteristie（P 〈 0.01 ） ; （4） There＇s no difference in the score of blood donation intention for the people with different attitudes towards incentive measures. Conclusion At present, while strengthening publicity blood donation knowledge, more flexible incentive measures for the age-appropriate population with different gender, age, education level should be adopted, thus improving their enthusiasm to partici- pate in voluntary blood donation and ensuring the relative stability of blood donation volunteer team.
作者
干晓杰
李忠
林振平
赵轶伦
戴宇东
傅强
蔡旭兵
屠小明
GAN Xiao-jie et al(First Clinical Medical College, Nanjing Medical University, Nanjing, P. R. Chin)
出处
《中国卫生事业管理》
北大核心
2016年第11期861-864,共4页
Chinese Health Service Management
基金
教育部人文社会科学基金青年项目"区域性采供血管理保障机制研究"(编号:11YJC630120)
江苏省自然科学基金"区域性血液资源需求预测与保障供应措施的研究"(编号:BK2012529)
南京市医药卫生科研课题"基于保护动机理论的无偿献血者献血动机研究"(编号:YKK12159)
南京医科大学科技发展重点基金"区域性临床用血需求的预测模型研究"(编号:2014NJMUZD017)
关键词
激励措施
无偿献血者
献血意愿
献血行为
incentive measures
voluntary blood donor
blood donation intention
blood donation behavior.
