摘要
随着信息化时代与网络经济时代的到来,企业营销模式发生了巨大变化,网络营销这种崭新的营销模式不仅给企业带来了前所未有的发展机遇,也给企业发展带来了新挑战。基于此,本文综合分析我国中小型企业发展实际以及网络营销理论,积极探究中小型企业国际市场网络营销的实施策略,以期促进中小型企业在国际竞争中健康、顺利发展。
With the advent of the information age and network economy age, great changes have happened in the marketing mode of enterprises. Network marketing as a new marketing model not only brings unprecedented opportunities to the enter- prise, but also brings new challenges to the enterprises. Based on this, this paper actively explores the implementation strategy of network marketing of small and medium-sized enterprises in the international market according to the actual situation of small and medium sized enterprises in our country and the the- ory of network marketing, in order to promote the healthy and smooth development of small and medium-sized enterprises in the international competition.
出处
《科教文汇》
2016年第33期188-189,共2页
Journal of Science and Education
关键词
中小型企业
国际市场
网络营销
small and medium-sized enterprises
international market
network marketing
