摘要
目的研究设计色彩在视觉传达设计中的独特创意及设计思想表达中的匠心投射。方法从设计色彩与创新智造中匠心投射的质点,对设计色彩的视觉心理、色彩情感倾向及平面设计中的色彩互动匠心运发的细节进行分析,以把握设计色彩的施用理念与施用规律。结论当代的设计家应深入系统地研究和掌握设计色彩在视觉传达中的理念与规律,运用创新性的设计理念,准确地把握时代脉搏,为新时期的生活创造出绚丽多姿的色彩世界。
It aims to study design color＇s special innovation in visual communication design and originality projection in design thinking expression. It analyzes the details of design color＇s visual mentality, emotion tendencies and trigger of color interaction in graphic design color and touch point of innovation originality projection. The analysis helps well grasp the application concept and rules of design color. Contemporary designers should deeply study and grasp the ideas and rules of design color in visual communication. Also they should use innovative design concepts to accurately grasp the pulse of the times and create colorful worlds for the new age life.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第22期48-51,共4页
Packaging Engineering
关键词
设计色彩
设计情感
视觉心理
互动关系
匠心投射
design color
design emotion
visual mentality
interactive relationship
originality projection
