3Mayer R C, Davis J H, Sehocxman F D. An invegrative model of organizational trust [ J ]. Academy of Management Review, 1995, 20 (3): 709-734.
4McKnight D H, Chervany N L. What trust means in e - customer relationships: an intentisciplinary conceptual typology [ J ]. International Journal of Electronic Commerce, 2002, 6 (2): 35- 59.
